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Revealing Who You Really Are

The Identity System Development Process

Every good company deserves a logo and identity system that is highly recognizable and connects itself well with its customers and prospects. Once the course has been set with a brand audit (AIM ReportTM), we will consider the perceptions, comments, and feelings of those connected with your brand, and begin the identity system's creative process.

Typically, we'll provide three to five directions that the new brand identity could potentially take. Each will be a unique visual interpretation of what was learned through the brand audit about the essence of your brand, your brand's positioning, and how you want your brand to be perceived. The images and typography will be strategically designed to meet the expectations your customers and prospects require to begin an aesthetic trust and loyalty to your brand.

developmentProcess.png
developmentProcess.png

Revealing Who You Really Are

The Identity System Development Process

Every good company deserves a logo and identity system that is highly recognizable and connects itself well with its customers and prospects. Once the course has been set with a brand audit (AIM ReportTM), we will consider the perceptions, comments, and feelings of those connected with your brand, and begin the identity system's creative process.

Typically, we'll provide three to five directions that the new brand identity could potentially take. Each will be a unique visual interpretation of what was learned through the brand audit about the essence of your brand, your brand's positioning, and how you want your brand to be perceived. The images and typography will be strategically designed to meet the expectations your customers and prospects require to begin an aesthetic trust and loyalty to your brand.